Why me?
I’m glad you asked.
For as long as I can remember, people have always told me, “you ask so many questions. Why do you need to know so many details?” I used to view my curiosity and eagerness to know more as a bad thing, but now, as I’ve become more comfortable with who I am, I love being curious.
Creative ideas and pioneering solutions stem from genuine curiosity.
I fell in love with branding and marketing after taking my first business class in college. I became intrigued about why people make purchasing decisions when there are so many options on the market.
Brands launch new products and services each year, hoping to earn their spot in their industry and rise above their competition.
Some succeed, while others fail no matter how great their solutions are.
So what separates the winners from the rest?
The way they articulate their purpose.
To create a genuine connection with your audience, you must express your brand purpose flawlessly across every touchpoint.
That’s where I come in.
I focus on your brand message and create a high-converting copy strategy to attract, inspire, and retain consumers.
Ready to become the brand people can’t help but talk about?
Are you interested in bridging the gap between where you are and where you want to be?
From reaching revenue targets to strengthening brand loyalty, communicating your brand purpose properly will magnify your success.
It's time to create a message aligned with the perception you want.
I understand the value your brand offers but does your audience?
How can I help you?
Brand Strategy
Whether you’re looking to build a brand, rebrand, or reposition, I’ve got you covered.
Marketing Strategy
You've outlined your goals and audience but are not getting the results you want. Let’s revisit your strategy.
Copywriting
From paid ads and sales pages to mobile apps and product packaging, I’ll create copy for all your brand touchpoints.
Creative Messaging
What is your key message? If you need help communicating your “why,” it’s time to develop a messaging matrix.
Email Marketing
Do you need help building your funnel, or would you like to send more emails but don't have the time?
My end goal?
That your brand becomes an essential staple in your consumer's life.
My working style.
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"I had the pleasure of working with Elena for over a year at TRIB3. I found Elena to be incredibly thoughtful and a great problem solver. Her ability to transform complex ideas into actionable solutions separated Elena from other individuals. Elena always had a positive attitude, and her vibrant, upbeat personality showed even when we faced challenging situations. Elena demonstrated a strong work ethic as she always wanted to understand all the pieces of the puzzle before diving into a project. I would certainly recommend Elena to any organisation, and if the right opportunity arises, I would love to work with Elena in the future."
Vaughan, Business Development Manager at IWG
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“I was working with Elena for a little over a year. Elena outperformed any other copywriter and brand strategist I hired before. She worked on investor decks, advertising, product marketing, packaging, retail spots, and more. At every step of the process, Elena worked alongside the team, listened to their feedback and corrected accordingly. Elena has the rare attribute of being dedicated and professional at any corner of her work which is the sole reason I will continue working with her and highly recommend others to do as well.”
Guy, CEO/CMO of HYGEAR
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"Elena is someone who invests greatly in her own growth and development with dedication, vulnerability and authenticity. She has great self awareness and seeks to connect with those who support her evolution and marketing knowledge. Three women in my network have gone on to work with Elena and have been nothing short of being incredibly impressed with her strategic delivery. She has a great ability to drive and communicate strategies that lead to business results. Anyone who gets the opportunity to work with Elena will be beyond grateful to have such a sweet soul on their team. She also naturally helps to level up those around her which does wonders for team morale and drive!"
Holly, Founder of For Digital Sakes
